Innovation

meets passion.

  • Start-Up Investments
  • Marketing and Media

Taste the future. With an attitude.

Graphit NeoTaste, a subsidiary of Graphit Holding, combines creative innovation with a strong passion for premium products in the Food & Beverages segment.

Our aim is to contribute to creating a diverse 
and sustainable world of food.

Start-Up Investments

United by good taste

Graphit NeoTaste focuses on excellent taste, premium quality, physical well-being and sustainability and invests especially in people with a vision who share the same passion for good, authentic Food & Beverage products.

Achieving more together: Not only do we support our companies financially, we also open the doors to our network and 
know-how in the areas of branding and communication.

Case in Focus

Discover more about our current projects.

Good taste pays off: Here is a selection of our most successful investments in start-up companies.

Non-Alcoholic Alternatives

POLLY: Enjoy in Style—Without the Alcohol

Convenience food

feelfood: Fast, Healthy Meals from TV-Chef

Prebiotic Beverages

hÄppi: The soda revolution starts now!

Food

The recipe for success for FREDA

Nutrition

le melo: For maximum performance.

Marketing and Media

The best products deserve the best support

Benefit from FMCG marketing, branding, communications and media services for your brand through Graphit NeoTaste’s 
network.

Our Team

Management

Team Member
Gregor Piëch
Chief Executive Officer
Founder & Owner
Team Member
Stefan Rathgeber
Co-Chief Executive Officer

Team

Team Member
Moritz Butterwegge
Investment Associate & Project Manager
Team Member
Theresa Resch
Junior Marketing Associate