About feelfood

feelfood stands for healthy convenience meals, offering a nutritious and quick alternative to traditional ready-made dishes. These organic vegan meals are ready in just six minutes and are made with high-quality ingredients. In addition to being protein-rich, they contain a high amount of fiber, making them ideal for a health-conscious, modern lifestyle. The recipes come from TV-and scene-chef Fabian Zbinden, while the business strategy was developed by strategist Franziska Grabow.

The product range includes delicious dishes such as Pasta Bolo Vegan, Chili Sin Carne, Yellow Thai Curry, and Red Lentil Dal. All feelfood products are 100% plant-based, organic-certified, and free from added sugar and artificial flavors.

Graphit NeoTaste Collaboration

Graphit NeoTaste supports feelfood in marketing and media efforts. To launch the Billa & Billa Plus promotion in Austria, Graphit NeoTaste developed an attention-grabbing 360° campaign across all channels—from OOH and TV to digital, print, and social media. As a result of this comprehensive campaign, a total of over 19 million impressions were generated.